There’s no secret that the economy is the pits and reputation is everything especially when it comes to financial institutions, a new report from Forrester Research shows that America’s biggest banks are the least trusted banks in the country.
Forrester asked approximately 4,500 people if they agree with the following statement: “My financial provider does what’s best for me, not just its own bottom line.” Ranking 50 financial services firms across the United States, some of the largest firms were the least trusted.
With the percentage of respondents who agreed with that statement ranging between 33% and 16%, the bottom seven of this year’s rankings were, in order, Bank of America, Chase, Capital One, TD/Commerce, Fifth Third, Citibank and, at the very, very bottom, HSBC.
This has been the case for the past seven years and things don’t look like their getting any better.
Read more at WalletPop.